Market research
Working alongside your team, we design a research program that will uncover the insights you need to answer your key strategic questions.
If our client feedback tools, competitor benchmarking or brand health research are not right for your needs, consider our bespoke market research service.
Firms who use our market research services have used the results to maximum effect: to create thought leadership to reach new audiences, to assess the appeal of new service offerings or brand positioning, to audit the internal views of their staff, and build on the insights generated by our existing data.
Why trust us with your market research?
Experienced research design
Get world-class questionnaire design and analysis skills.
Professional services expertise
Research and results using language you and your clients understand.
Implementation guidance
Our reports will not just be another PDF that sits in the bottom shelf.
Privacy and confidentiality
You and your clients’ data is secure and handled with experience.
By surveying your clients, you gain the insight required to lead your firm and the market by understanding how market dynamics and client behaviours constantly change. It can be difficult to track the evolution of best practice without consistent research to test the pillars of your strategy, uncover unmet needs and identify trends in the market.
Use this independent and authoritative research and analysis expertise to help you position your firm for growth.
Who do we do it for?
Our entire service offering is in place to support you, our trusted clients, and to enable you to create the best possible value for your clients. Our years of experience have focused comprehensively on accounting, law, management consulting, IP specialist and built and environmental consulting firms.
Did you know...
Beaton Benchmarks success stories
""With the huge focus on trust in our profession, Beaton’s new benchmarking report provides Grant Thornton invaluable insights into our trust and reputation. This data, where we can compare to competitors, helps us understand how we most effectively deepen our clients’ trust in us. The clear presentation and analysis make the report easy to understand. We use this actionable data to train our people and inform our strategy. We highly value Beaton’s experience and expertise.""
Fraser McNaughton
Chief Marketing Officer & Head of Industry, Grant Thornton
""We can't improve what we don't ourselves measure and Beaton’s research provides us with the evidence and measures. Every business that wants to improve customer service needs this benchmarking.""
Ralph Fouche
ANZ Regional Leader, Stantec
""Objective market feedback is invaluable to our firm – it provides insight that shapes our business now, and for the future. The information we gain from Beaton offers unbiased insights into what matters most to our clients, supporting our ambition to become trusted advisors.""
Andrew Poole
Chief Executive, MinterEllisonRuddWatts
"“We’ve tracked our progress over many years and each year Beaton Benchmarks has helped us focus in on particular themes to drive improvement. A few years ago, for example, we had a major push on responsiveness and what that meant for our clients. It is particularly helpful to have insights across the funnel – from awareness through to repeat business.”"
Tim Gordon
Executive Partner, Gilbert + Tobin
"“Beaton Benchmarks has been a valuable tool in helping us improve our client service by providing us with valuable insights into our clients' needs and expectations. These reports are rich in data and we use them to inform strategy, marketing, business development and pricing decisions … The reports have enabled us to benchmark our performance against our competitors and identify areas where we can improve our services. The reports have also helped us identify areas where we excel. By understanding our strengths, we can continue to focus on these areas and differentiate ourselves in the market.”"
Jamie O’Rourke
Chief Executive Partner, RSM
"“Our goals for next year will focus on what’s important to our clients. To do this we will analyse the feedback from the Beaton survey, and break down the customer journey into stages … We are able to see what is important to the client and focus on how we can improve their experience. This covers all aspects of our business, including training, resources, people, culture.” "
Brett Lunn
FB Rice, Managing Partner
""We find it all valuable – providing a holistic view of our brand, performance and market. The personalised debriefs assist in elevating the information to our senior leaders and help dissect the data and identify meaningful actions."
Read the full case study"
Leigh Burnett
Head of Client Experience, Australia and New Zealand, AECOM
Answer your key strategic questions
Book a consultation to discuss exactly how we can leverage market research to help you.
