Pricing consulting

How do you price your services without coming in too high to be out of reach, or too low to sell your services short?

Finding that sweet spot maximises client satisfaction and profitability. Pricing decisions and models are an integral part of your firm’s strategy. You need to be able to demonstrate value, while at the same time reflecting commerciality.

Beaton works with firms to optimise their pricing strategy and execution delivering immediate ROI. Our approach combines research on value and pricing with our experience managing client expectations and communication.

Did you know...

of clients say price is a key driver when selecting a firm

1 %

of clients on average are prepared to pay more for the service they receive from firms

1 %

of clients of the best-in-class firm are prepared to pay more – the highest we have on record

1 %

What is our pricing consulting approach?

We help you develop the appropriate pricing strategies that will deliver value for both you and your clients. Our data informs our advice on what clients value most.

Together, we work through detailed processes to develop a pricing strategy that is sustainably profitable. We equip you with the relevant skills that enable you to respond when clients push back on price or ask for discounts.

Our pricing consulting includes:

Defining value propositions

Identifying the key benefits you bring and how to communicate them.

Negotiating price and discounts

Learn the skills to manage the trade-off between growth and profitability, and monetise scope creep.

Pricing strategy reviews

Let us audit your pricing approach and documentation and recommend profitable ways forward.

Finding price-setting discretion

Know where you can lift your rates and where you face competitive price-down pressure.

Who do we do it for?

Our pricing consulting solution is ideal for firms in the built and environmental consulting, accounting, management consulting, IP specialists and legal industries. We are experienced in the intricacies of pricing in professional services firms and intimately understand the different pricing models used in the sector.

Why trust our pricing consulting solution?

Your firm will be able to achieve growth targets as you learn to develop and articulate your value proposition. You will be able to maximise your profits by understanding where to focus on volume, routine work, and where to grow into more large and complex work. We work with you to develop an evidence-based pricing strategy and generate profits and growth.

What our clients say about us

""With the huge focus on trust in our profession, Beaton’s new benchmarking report provides Grant Thornton invaluable insights into our trust and reputation. This data, where we can compare to competitors, helps us understand how we most effectively deepen our clients’ trust in us. The clear presentation and analysis make the report easy to understand. We use this actionable data to train our people and inform our strategy. We highly value Beaton’s experience and expertise.""

""We can't improve what we don't ourselves measure and Beaton’s research provides us with the evidence and measures. Every business that wants to improve customer service needs this benchmarking.""

""Objective market feedback is invaluable to our firm – it provides insight that shapes our business now, and for the future. The information we gain from Beaton offers unbiased insights into what matters most to our clients, supporting our ambition to become trusted advisors.""

"“We’ve tracked our progress over many years and each year Beaton Benchmarks has helped us focus in on particular themes to drive improvement. A few years ago, for example, we had a major push on responsiveness and what that meant for our clients. It is particularly helpful to have insights across the funnel – from awareness through to repeat business.”"

"“Beaton Benchmarks has been a valuable tool in helping us improve our client service by providing us with valuable insights into our clients' needs and expectations. These reports are rich in data and we use them to inform strategy, marketing, business development and pricing decisions … The reports have enabled us to benchmark our performance against our competitors and identify areas where we can improve our services. The reports have also helped us identify areas where we excel. By understanding our strengths, we can continue to focus on these areas and differentiate ourselves in the market.”"

"“Our goals for next year will focus on what’s important to our clients. To do this we will analyse the feedback from the Beaton survey, and break down the customer journey into stages … We are able to see what is important to the client and focus on how we can improve their experience. This covers all aspects of our business, including training, resources, people, culture.” "

""We find it all valuable – providing a holistic view of our brand, performance and market. The personalised debriefs assist in elevating the information to our senior leaders and help dissect the data and identify meaningful actions."

Read the full case study"

Start you pricing journey now

If pricing is a struggle for your firm, we can assist you in developing a concrete pricing strategy that both you and your clients can respect. Book a free consultation to get started now.