Competitor benchmarking
Understand how your firm measures up with competitor benchmarking on the key metrics that matter most to clients.
Access reliable competitor benchmarking data to make better strategic business decisions.
Knowing where you stand in a sea of competitors is the first step towards finding your strategic leverage.
With competitor benchmarking, you can analyse your performance against your key competitors, using their successes and pitfalls to point you in the right direction for improvement. Whether you’re looking to enhance your service offering, improve customer satisfaction, or identify new growth opportunities, competitor benchmarking can help you find and achieve your competitive edge.
- Monitor and grow your market share
- Ensure you're priced competitively
- Develop your product and service offering
- Add value for your clients
Download a sample benchmarking report
Key stats about our competitor benchmarking dataset...
How do we benchmark your performance against your competitors?
Since 2003, we have conducted an annual, large-scale survey on B2B users of professional services firms. Tens of thousands of clients provide feedback on their firms’ service performance.
This is the only comprehensive dataset of independent client insights, competitor benchmarking, and tracking available on the market. It is a source of exponential growth for firms we work with as it directs them on how to lead and differentiate client service.
If there are sufficient ratings for your organisation in our dataset we can produce a competitor intelligence report for you straight away.
If not, we will work with you to survey your clients using our established, independent, and trusted measurement model.
This will get you the data you need to benchmark yourself to your competitors.
Our competitor benchmarking reveals:
Client service performance
Compare your client experience (CX) with key competitors.
Net Promoter Score
See how promoters and detractors vary in the market.
Pricing competitiveness
Discover your firm’s relative value to clients.
Drivers of client satisfaction
Identify your areas of strengths and weaknesses relative to competitors.
Who do we benchmark performance for?
We provide competitor benchmarking for you, our trusted clients, whose firms and organisations service the key decision makers in multinationals, small businesses, and government. We have a key focus and wide experience in the industries of accounting and management consulting, law, built and natural environment consulting, and IP specialists.
Why trust us with your competitor benchmarking?
At Beaton, we don’t just provide data—we deliver insights that drive success.
Beaton has been a trusted partner for professional services firms for over 35 years. Our deep understanding of industries including legal, accounting, consulting, and engineering allows us to provide highly relevant, industry-specific insights.
You can use this information to build out new pricing models, create extended service offerings, or to refine your strategy. There are no limits to what you can do once you have the data to support your growth.
Beaton Benchmarks success stories
""With the huge focus on trust in our profession, Beaton’s new benchmarking report provides Grant Thornton invaluable insights into our trust and reputation. This data, where we can compare to competitors, helps us understand how we most effectively deepen our clients’ trust in us. The clear presentation and analysis make the report easy to understand. We use this actionable data to train our people and inform our strategy. We highly value Beaton’s experience and expertise.""
Fraser McNaughton
Chief Marketing Officer & Head of Industry, Grant Thornton
""We can't improve what we don't ourselves measure and Beaton’s research provides us with the evidence and measures. Every business that wants to improve customer service needs this benchmarking.""
Ralph Fouche
ANZ Regional Leader, Stantec
""Objective market feedback is invaluable to our firm – it provides insight that shapes our business now, and for the future. The information we gain from Beaton offers unbiased insights into what matters most to our clients, supporting our ambition to become trusted advisors.""
Andrew Poole
Chief Executive, MinterEllisonRuddWatts
"“We’ve tracked our progress over many years and each year Beaton Benchmarks has helped us focus in on particular themes to drive improvement. A few years ago, for example, we had a major push on responsiveness and what that meant for our clients. It is particularly helpful to have insights across the funnel – from awareness through to repeat business.”"
Tim Gordon
Executive Partner, Gilbert + Tobin
"“Beaton Benchmarks has been a valuable tool in helping us improve our client service by providing us with valuable insights into our clients' needs and expectations. These reports are rich in data and we use them to inform strategy, marketing, business development and pricing decisions … The reports have enabled us to benchmark our performance against our competitors and identify areas where we can improve our services. The reports have also helped us identify areas where we excel. By understanding our strengths, we can continue to focus on these areas and differentiate ourselves in the market.”"
Jamie O’Rourke
Chief Executive Partner, RSM
"“Our goals for next year will focus on what’s important to our clients. To do this we will analyse the feedback from the Beaton survey, and break down the customer journey into stages … We are able to see what is important to the client and focus on how we can improve their experience. This covers all aspects of our business, including training, resources, people, culture.” "
Brett Lunn
FB Rice, Managing Partner
""We find it all valuable – providing a holistic view of our brand, performance and market. The personalised debriefs assist in elevating the information to our senior leaders and help dissect the data and identify meaningful actions."
Read the full case study"
Leigh Burnett
Head of Client Experience, Australia and New Zealand, AECOM
Our latest insights on competitor benchmarking
Let us show you how
Book a consultation to see where competitor benchmarking can support your growth.
