Brand health

Understanding how the market perceives you is vital to having a sustainable pipeline of work.

Brand health that is well managed can be translated into prospective clients knocking on your door or being more receptive to your bids and tenders.

With our unique market data, the professional services firms we work with are able to leverage their brand equity in order to stand out from other contenders vying for attention.

Did you know...

of firms will increase strategic focus on their brand

1 %

of clients will consider 5 or more firms before deciding

1 %

of firms will focus investing in their marketing and BD

1 %

How do we improve brand health?

Every year clients share with us over 15,000 brand assessments of the professional services marketplace. This gives us clear insight into how they perceive the firms they know, while highlighting the firms they consider to be leaders in their markets.

Firms use our brand health data to make strategic decisions on which client segments to invest time in, how to differentiate from close competitors, and the key messaging to use that aligns with their brand fingerprint.

Our brand data shows:

Conversion rates

Understand your brand funnel, from awareness to consideration to use.

Brand perception

See which attributes the market associates you with.

Reputation in different markets

Discover where you have the greatest brand equity.

Where to differentiate

Benchmark your brand against your key competitors.

Who do we do it for?

This brand health data is available for accounting, management consulting, legal, IP, consulting engineering, and built and natural environment consulting firms. It is available only for those firms we ask about in our annual data gathering exercise. If you would like to know if your firm is included in this survey or whether it could be included in future, please contact us.

Why trust us with your brand health?

Our brand data is the only one of its kind, giving you a clear view of what the market thinks about you and your competitors. Using our data means you gain access to views of what non-clients think about you, an audience that is notoriously difficult to access without a third party like us.

Your brand is an important business asset, so it needs to tell the story of how you can add value to your clients. By collaborating with us, you can identify where your efforts are best spent, improving your efficiencies, and making the best use of your resources. Acting on this information can allow you to win more business from clients looking for your premium services.

What our clients say about us?

""With the huge focus on trust in our profession, Beaton’s new benchmarking report provides Grant Thornton invaluable insights into our trust and reputation. This data, where we can compare to competitors, helps us understand how we most effectively deepen our clients’ trust in us. The clear presentation and analysis make the report easy to understand. We use this actionable data to train our people and inform our strategy. We highly value Beaton’s experience and expertise.""

""We can't improve what we don't ourselves measure and Beaton’s research provides us with the evidence and measures. Every business that wants to improve customer service needs this benchmarking.""

""Objective market feedback is invaluable to our firm – it provides insight that shapes our business now, and for the future. The information we gain from Beaton offers unbiased insights into what matters most to our clients, supporting our ambition to become trusted advisors.""

"“We’ve tracked our progress over many years and each year Beaton Benchmarks has helped us focus in on particular themes to drive improvement. A few years ago, for example, we had a major push on responsiveness and what that meant for our clients. It is particularly helpful to have insights across the funnel – from awareness through to repeat business.”"

"“Beaton Benchmarks has been a valuable tool in helping us improve our client service by providing us with valuable insights into our clients' needs and expectations. These reports are rich in data and we use them to inform strategy, marketing, business development and pricing decisions … The reports have enabled us to benchmark our performance against our competitors and identify areas where we can improve our services. The reports have also helped us identify areas where we excel. By understanding our strengths, we can continue to focus on these areas and differentiate ourselves in the market.”"

"“Our goals for next year will focus on what’s important to our clients. To do this we will analyse the feedback from the Beaton survey, and break down the customer journey into stages … We are able to see what is important to the client and focus on how we can improve their experience. This covers all aspects of our business, including training, resources, people, culture.” "

""We find it all valuable – providing a holistic view of our brand, performance and market. The personalised debriefs assist in elevating the information to our senior leaders and help dissect the data and identify meaningful actions."

Read the full case study"

Let us show you how

Book a consultation to understand your brand health and how to improve on it.