Beaton Debrief customer survey software
Get client feedback in a few clicks and act on it
Streamline your feedback processes with Beaton Debrief’s tailored customer feedback surveys and easy to use online feedback dashboard.

Get actionable customer feedback and insights even without a big BD or marketing team
- Customisable surveys tailored for your organisation
- Full-service support, survey design and implementation
- Intelligent analytics dashboard with custom reports built for you
- Flexible survey timing - send surveys as often and when you like
- Real-time data at your fingertips so you can act on it
- Alerts in your inbox when feedback needs prompt action
Free trial of Beaton Debrief
Try our customer feedback tool
Effortlessly monitor client satisfaction levels
Research shows acquiring new clients can cost five to six times more than retaining current ones. It’s why staying in tune with your clients’ needs is crucial – and the smartest investment you can make.
With client feedback survey software, you can gain real-time insights into their experiences, uncover what’s working, and identify where your relationships need a little extra care to thrive.
Meet Beaton Debrief: the client feedback software designed to grow your business, backed by full-service support every step of the way.
Keeping a pulse on client satisfaction and acting on their feedback is key to building strong, lasting relationships.
Debrief is a client feedback tool designed to capture client insights at any stage of a project – whether it’s just beginning, in full swing, or wrapping up. It helps uncover hidden issues and spot opportunities to strengthen relationships.
With customisable surveys, intuitive reporting dashboards, and dedicated implementation support, Debrief makes it easy to turn feedback into action.
What our clients say about
Beaton Debrief survey platform
“This product is cost effective, meets our needs, and enables us to gather a higher volume of insights than if we focused only on formal client listening discussions … It’s a consistent and systematic way to regularly connect with clients, and demonstrate we care about and are listening to their views and priorities.”

Kim Trajer
Chief Operating Officer, McCullough Robertson
What our clients say about our
Beaton Debrief client feedback tool

Implement a fully supported feedback tool that doesn't drain resource
Manual feedback collection often involves unwieldy and time-consuming tools like spreadsheets, emails, or paper surveys. Designing, distributing, and analysing these tools often drains valuable time and resources. For organisations without a dedicated marketing or business development (BD) team, these methods can result in feedback programs that fall short – delivering little insight and driving minimal impact.
Unlike generic client feedback tools, Beaton Debrief combines the best features of traditional platforms with full-service support from the Beaton team, managing your surveys and feedback program. We don’t just provide the tools – we provide the expertise to ensure success.
Use Prebuilt or customised surveys
Client surveys designed for you
When implementing Beaton Debrief for your organisation, our team works closely with you to design tailored surveys that deliver the insights you need. Every survey is crafted to uncover meaningful feedback, ensuring it aligns with your firm’s specific objectives.
Whether measuring overall client satisfaction or exploring feedback on individual projects and experiences, we customise Debrief to support your goals. Our research experts create targeted, effective surveys, ensuring you receive actionable insights that drive real results.


Get real-time feedback
Client feedback email alerts
- Take immediate action on real-time feedback from your clients
- Where other surveys can take months to collate responses, Debrief collects and displays feedback in a unique dashboard platform as soon as it is received
- Monitor successes and failures as soon as they occur
- Negative feedback is delivered directly to your inbox for immediate action with a “red flag” alert to act
Track NPS and client satisfaction
Online feedback analytics and reporting dashboard
The Beaton Debrief client feedback tool dashboard serves as your command centre. It provides an overview of ongoing surveys, response rates and a snapshot of key metrics.
- Real-time insights: Monitor responses as they come in, allowing you to respond promptly to emerging trends or issues
- Visual analytics: Visual representations offer clear insights into your data to help you track changes in satisfaction over time
- Exportable reports: Downloadable reports in various formats for seamless sharing with stakeholders


Outsource client feedback services
Full support and assistance from Beaton
Debrief is more than a client feedback tool – it’s a sophisticated client satisfaction reporting system paired with expert survey assistance through our team at Beaton.
From creating and distributing surveys, to generating detailed reports that uncover actionable insights, Beaton will provide assistance at every step. Our input aims to make gathering and promptly acting upon client insights effortless for your team.
Tailored to your firm’s unique needs, Debrief ensures your feedback program delivers meaningful insights to strengthen client relationships and fuel growth. It fits with your projects whether you need feedback at the start, midpoint, end of a project, or on an ongoing basis. Let us take care of the details so you can focus on what matters most – delivering exceptional client experiences.
What our clients say about
Beaton Debrief survey platform
“Since implementing Debrief, we have noticed more accountability and understanding that responding to feedback (good and bad) improves client relationships. We now have better communication with clients before and after the survey.”

Kate Mortlock
Client Relationship Advisor, Harrison Grierson
What our clients say about the
Beaton Debrief survey platform

Allow us to build a tailored solution for you
Beaton Debrief surveys can be sent at any stage of the client journey. You may choose to receive feedback after onboarding a new client, at a mid-way point during a project, or after the conclusion of a project. We can also collect feedback on your proposals and bids for work, to help you identify why you win or lose opportunities – and improve your success chances in the future.
We collaborate closely with our clients to ensure your Beaton Debrief is fit-for-purpose and works with your business. We will only ever provide unique, tailored products; cookie-cutter solutions are not our style.
Drawing on decades of Beaton experience gathering feedback, we can also consult with you and continue to offer advice. It is our goal to help you develop a client listening program that is consistently used and, most importantly, sees results for your business.
Why trust us with your client feedback tools?
For more than 35 years Beaton has been the Voice of your Clients specialists. For 20 years we have conducted the annual Client Choice Awards – the biggest large-scale survey of clients’ opinions on professional services firms in the world. This research informs everything we do.
Our customer feedback tools and surveys are designed specifically for B2B professional services because that is where our experience lies. We use language that you and your clients will understand. The insights you receive will be tailored for your business to maximise actionability.
In today’s connected world, clients have many choices or providers and are more willing than ever to change firms. Retaining clients is fast becoming the most crucial (and lucrative) challenge for modern firms. It is only with regular communication and ongoing feedback that you can ensure you are meeting clients’ needs and sustaining their ongoing loyalty.
Look inside the minds of your clients
Book a consultation to start understanding how you can best serve your clients’ needs.
FAQs
Beaton Debrief is a client feedback solution with full-service support.
It provides an easy-to-use feedback tool combined with an outsourced service to help firms gather, analyse, and act on client insights effectively – without needing extensive internal resources.
Debrief is a feedback tool with support for better insights
Unlike standard survey tools, Beaton Debrief is tailored specifically for professional services firms. It offers:
- Fully customisable surveys designed to uncover meaningful insights.
- A customisable reporting dashboard to analyse client data.
- Support with survey distribution at any stage of an engagement (start, mid-project, or post-project).
- Expert guidance on implementing feedback initiatives and acting on insights.
Beaton Debrief is ideal for mid-sized professional services
Debrief is best suited for firms that:
- Lack dedicated or have resource-constrained business development or marketing teams.
- Want to improve client feedback processes.
- Aim to strengthen client relationships and drive growth through actionable insights.
Beaton Debrief uncovers key client satisfaction insights
Key insights include:
- Client satisfaction and loyalty.
- Specific areas for improvement in service delivery.
- Opportunities to expand relationships by better understanding client need
Yes, all surveys are fully customisable. Beaton can design surveys with you or for you to address your firm’s specific needs and goals.
The customisable reporting dashboard is built for you
The reporting dashboard provides a visual analysis of your client feedback, making it easy to identify trends, track performance metrics, and pinpoint actionable areas for improvement.
We send the feedback surveys out for you
Beaton manages survey distribution for you, whether at the start, middle, or end of a project – or whenever you choose to engage clients for feedback.
Debrief is easy to implement
Beaton Debrief is designed to be simple and efficient. We handle the technical and operational setup so your team can focus on using the insights to drive results.
Full-service client feedback survey support
Beaton offers hands-on support to implement and action your client feedback program. This includes setting up surveys, designing reporting, and working with you to integrate feedback insights into your firm’s growth strategies.
Getting started with our Beaton Debrief client feedback tool
Getting started is easy. Contact our team to schedule a consultation. We’ll assess your needs, design a tailored solution, and help you implement Beaton Debrief seamlessly.
Privacy of your feedback data
Beaton Debrief ensures your data is stored securely and complies with industry-standard privacy regulations. All client feedback data is hosted on secure servers with encryption to safeguard sensitive information. Our storage practices are designed to meet the highest standards of data protection and confidentiality, giving you peace of mind about the security of your client information.
Please read our privacy policy for more information.
Transparency and control explained.
Your client feedback is accessible only to authorised individuals within your firm and Beaton’s team, strictly for analysis and reporting purposes. We prioritise transparency and ensure you have complete control over who views the feedback. Any insights we provide are shared exclusively with your designated contacts, ensuring confidentiality and trust throughout the process.
Still have questions? Please contact us and one of our team will be in touch to help.