Beaton Benchmarks

Unhappy clients don’t just leave – they talk. Are you listening?

Beaton’s Dissatisfied Clients Diagnostic helps professional services firms turn client dissatisfaction into loyalty, referrals, and a stronger market reputation. By analysing client feedback, this report pinpoints the root causes of dissatisfaction and provides a clear roadmap to transforming at-risk relationships into long-term partnerships.

Beyond reducing churn, this diagnostic helps firms boost Net Promoter Scores (NPS), improve client retention, and strengthen their overall client experience. It also benchmarks your firm’s performance against industry standards and key competitors, giving you the context needed to make targeted, strategic improvements.

Part of our Beaton Benchmarks suite, this report is exclusively available to firms that have participated in our annual client satisfaction benchmarking survey. By leveraging these insights, the Dissatisfied Clients Diagnostic helps firms uncover what’s frustrating their clients, how to fix it, and why it matters for long-term success.

Do your clients see you as an indispensable expert or just another service provider? Our Complex vs Routine Work Type Analysis reveals whether your work is perceived as high-value, specialised expertise or as a routine, commoditised service focused on efficiency.

Why does this matter? Because perception shapes client loyalty, pricing power, and brand positioning. This report uncovers how clients classify your services, how that impacts profitability, and how to fine-tune your offering to align with market expectations. Armed with these insights, you can adjust your pricing strategy, highlight your most valuable work, and ensure you’re competing on value – not just cost.

Beaton offers Complex vs Routine Work Type analyses to firms that have already participated in Beaton Benchmarks, our annual client sentiment benchmarking study. By building on the insights gathered through Beaton Benchmarks, this report provides evidence to guide your pricing strategy, enhance value perceptions and boost profitability.

Go beyond the numbers – hear your clients in their own words.

Beaton’s Client Voice Analysis report provides a deeper understanding of your clients’ needs, challenges, and perceptions by analysing their direct feedback. As part of the Beaton Benchmarks suite, this report transforms raw client comments into meaningful, actionable insights that drive real improvement for your firm.

Using advanced AI analysis, we categorise key themes and patterns within your client feedback, adding valuable context to the quantitative data in your benchmarking report. This helps uncover the “how” and “why” behind the numbers, offering a more complete picture of your firm’s performance.

You’ll also receive a full list of verbatim client responses, giving you direct access to their thoughts and concerns. By leveraging these insights, firms can refine their strategies, enhance client relationships, and strengthen their market position.

Trust isn’t just given – it’s earned. Beaton’s Becoming Trusted Advisors report helps professional services firms move beyond being just providers to becoming indispensable business partners. Grounded in Beaton’s extensive research, this report uncovers what truly builds client trust, delivering firm-specific insights and actionable steps that translate directly into commercial success.

In an era where trust in professional services is under scrutiny, standing out as a reliable, high-integrity firm is more critical than ever. Our market trust diagnostic reveals how clients perceive your firm’s authenticity and credibility compared to competitors, offering a clear roadmap to strengthen relationships, elevate your reputation, and drive long-term client loyalty.

Beaton’s Becoming Trusted Advisors reports are an exclusive part of our Beaton Benchmarks suite, available only to firms that have participated in our annual client satisfaction benchmarking survey. Leveraging deep client insights, this report uncovers how trust and reputation influence client loyalty, market standing, and referrals. By identifying key drivers of trust, firms can strengthen relationships, enhance their brand, and position themselves as indispensable advisors in their industry.

Gender shapes decision-making – does your firm’s strategy reflect that?

Beaton’s Gender Buyer Behaviour report helps professional services firms grow a more diverse client base by uncovering the nuances of gender differences in B2B purchasing decisions. This research-driven report provides a deep understanding of client perceptions, decision-making processes, and industry-specific trends, offering clear insights to refine marketing and engagement strategies.

By analysing gender-specific preferences within your client base, the report highlights opportunities for targeted outreach, improved client experiences, and stronger relationships. With detailed segmentation by gender and other demographics, firms can adapt their approach to better connect with diverse buyer groups.

Part of our Beaton Benchmarks suite, this report is available exclusively to firms that have participated in our annual client sentiment benchmarking study. By building on these insights, the Gender Buyer Behaviour report provides an actionable roadmap to delivering more relevant, tailored services, driving stronger client engagement and measurable business growth.

Is your pricing a competitive advantage or a hidden weakness?

Beaton’s Competitive Pricing Analysis report reveals how your firm’s value stacks up against comparable firms, helping you align your pricing strategy with client expectations and market demand. By leveraging client feedback, this report provides a clear roadmap to refine your pricing approach, ensuring it supports both profitability and brand positioning.

This in-depth analysis helps firms uncover the nuances of their market positioning by understanding clients’ understanding of the value firms provide. With industry-specific insights, you can confidently shape the perception of your firm’s worth and stand out in a crowded marketplace.

Part of our Beaton Benchmarks suite, this report is exclusively available to firms that have participated in our annual client sentiment benchmarking study. Building on these insights, the Competitive Pricing Analysis report equips firms with actionable strategies to optimise pricing, maximise value, and drive sustainable growth.