Accounting and management consulting firms

Accounting and management consulting is a highly competitive space.

The lines with other professions are blurring in time and the rise of automation technology is taking over what was once bread-and-butter work. We help your organisation filter through the noise to captivate the attention of the right audience and win more business at scale.

We have surveyed, researched and benchmarked firms and clients for more than 35 years to produce the data-based insights we offer. This information provides factual support to help understand why clients of firms buy B2B professional services. It gives our clients the leverage they need to find and retain valuable clients, improve their clients’ experience, achieve growth targets, strengthen brand equity, lift profitability, and compete more voraciously.

Our suite of service is constantly evolving to meet the needs of accounting and management consulting firms, giving you the opportunity to conduct business in a way that is instrumental to growth. Together, we work hard to help you prosper.

Are you ready to make a lasting change for your business?

Beaton Benchmarks success stories

""With the huge focus on trust in our profession, Beaton’s new benchmarking report provides Grant Thornton invaluable insights into our trust and reputation. This data, where we can compare to competitors, helps us understand how we most effectively deepen our clients’ trust in us. The clear presentation and analysis make the report easy to understand. We use this actionable data to train our people and inform our strategy. We highly value Beaton’s experience and expertise.""

""We can't improve what we don't ourselves measure and Beaton’s research provides us with the evidence and measures. Every business that wants to improve customer service needs this benchmarking.""

""Objective market feedback is invaluable to our firm – it provides insight that shapes our business now, and for the future. The information we gain from Beaton offers unbiased insights into what matters most to our clients, supporting our ambition to become trusted advisors.""

"“We’ve tracked our progress over many years and each year Beaton Benchmarks has helped us focus in on particular themes to drive improvement. A few years ago, for example, we had a major push on responsiveness and what that meant for our clients. It is particularly helpful to have insights across the funnel – from awareness through to repeat business.”"

"“Beaton Benchmarks has been a valuable tool in helping us improve our client service by providing us with valuable insights into our clients' needs and expectations. These reports are rich in data and we use them to inform strategy, marketing, business development and pricing decisions … The reports have enabled us to benchmark our performance against our competitors and identify areas where we can improve our services. The reports have also helped us identify areas where we excel. By understanding our strengths, we can continue to focus on these areas and differentiate ourselves in the market.”"

"“Our goals for next year will focus on what’s important to our clients. To do this we will analyse the feedback from the Beaton survey, and break down the customer journey into stages … We are able to see what is important to the client and focus on how we can improve their experience. This covers all aspects of our business, including training, resources, people, culture.” "

""We find it all valuable – providing a holistic view of our brand, performance and market. The personalised debriefs assist in elevating the information to our senior leaders and help dissect the data and identify meaningful actions."

Read the full case study"